Our album contains no less than 7 cover versions so this seemed like a perfect place to start. The big hitters that we covered - R.E.M, Son Volt, Tragically Hip, and The The – all have their own online message boards and it can’t be spamming if you post a thread on your cover of their song. Of course, these threads usually have a short lifespan before plummeting to obscurity, even on a busy forum. The exception is where your interpretation really takes a trick (we live in hope) and the thread keeps getting bumped. So in order to prevent a quick slide I added more information and answered all replies. In the end, this was a moderate success and we gained a few comments, website hits and downloads.. Of course such success is dependent on the popularity of the forum (one of them was deserted) and the moderators’ willingness to allow you to advertise your music (one didn’t like our post).
Most band forums have at least one thread enquiring about users’ favourite songs, so I scanned these posts and sent out private messages to each user who listed our cover song as their favourite. We received a few replies this way but not directly, just through the forum thread. Better than nothing.
Conclusion:
Online band message boards: 5/10
Private Messages to users 3.5/10
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