Friday 18 September 2009

Promoting new music online - what works for us!

Looking to promote your band online? So am I!!

This blog provides ongoing updates on the successes and failures my band Fake Gods has experienced while promoting our music online. I hope it can help other artists in the same boat. Hey, if blog provides further promotion for us, everyone’s a winner! Understand of course that one man’s coffin is another man’s cup of tea. But it ought to be of help, if only to weed out the complete timewasters.

I am Alex, singer/songwriter with the acoustic folk-rock band Fake Gods from central Scotland. In early 2009 we completed a series of demos entitled ‘Wine To Water’ which we decided to give away free via http://fakegods.bandcamp.com All we have been asking in return is that the downloader joins our mailing list, with the option to unsubscribe at any point and the solemn promise of no spam. Feel free to pop over there right now if you fancy checking it out. If you like your music acoustic with a dash of folk-rock/ Americana, it may well be for you.

We have our official website, www.fakegods.com thanks to the web design skills of Alan, the other Fake God. However having an attractive website and offering free music online is no guarantee of attracting listeners so we had to look at ways of using the internet to our advantage. We set up accounts on some of the so-called ‘essential tools for promotion’: Myspace, Twitter, Last.FM, Facebook, and Posterous. Certainly Myspace in spite of its archaic design and dubious friendships has had a positive impact as we have been contacted about gigs through the site. The rest remain unproven so far but I will keep you fully posted.

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